Between East is an entertainment and media company that celebrates Middle Eastern & North African art, creativity, and culture to reveal a new global identity.
Our Mission
To amplify the voices of talent who are pushing the boundaries to shape culture and create a world where MENA communities are inspired, connected, and celebrated.
The Story Behind Our Name
We grew up in the in-between-ness. The stretch of living between worlds. The code-switching. The translating. We see life both ways. We’re the ultimate in-betweeners. Not always sure which way is “ours”. So, our name and brand is meant to represent that. We are the first generation in our families to truly live Between East and West. We’re both old and new. Classic and modern. Established and rebellious. Respectful and challenging.
And in all of this betweenness, we’re working to authentically be ourselves. To live without shame and to actually see ourselves in diaspora, the place future generations might also grow up in, all while not losing the culture of the generations before us who brought us here. Now we’re doing the work that we hope will inspire belonging for generations to come.
What We Focus On
Storytelling
We know that some of the most impactful stories are those in TV, film, and digital media. We work to help shape those narratives. Our projects enable creatives to share our culture through social, digital, audio, documentary.
Experiences
We curate and produce experiences across the creative arts including our annual IN BETWEEN event. Our events showcase MENA culture through art, culture, entertainment, music, food, and creativity.
Membership
We launched our global membership, Shams Club, in collaboration with Waastaa to connect and empower MENA creatives globally. It’s a space for storytellers, creators, entrepreneurs, artists, leaders, and makers.