our mission

Between East is an entertainment company and community that celebrates Middle Eastern & North African art, creativity, music, and culture to reveal a new global identity.

 
 
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OUR COLLECTIVE

For decades, Hollywood and the media have created extreme and often dangerous stereotypes about people from the MENA region and Arab world. Therefore, we choose to highlight stories and work with creators or brands who are actively breaking these stereotypes by diversifying the range and perception of Middle Eastern and North African people. Our goal is to be a bridge between cultures by honoring the complexities, betweenness, and humanity of people from the MENA regions or diaspora.

 

OUR FOCUS

Cultural Experiences

We create cultural experiences that connect and inspire the creative MENA community. We also celebrate our global community via our curated newsletters and social media platforms. Sign up for our newsletter or follow us on IG or TikTok.

 

Storytelling

We’re storytellers by trade and we know that some of the most impactful stories are those in TV, film, and digital media. We work to help shape those narratives. Our projects enable opportunities for MENA creatives to diversify our culture in entertainment and the media.

View fullsize LA, SF, NY with @linamakoul @saintlevant @elyanna @mca.rap @narcynarce @offendum @kareem @nadineelroubi @felukah ♥️
View fullsize Recap of our first experience in NY. Thank you to all who attended! We really loved meeting you 🥰 Big love to @malikelassal @felukah and Rami @kotn for sharing your creative journeys with all of us ❤️ We also had the pleasure of showcasing a few i
View fullsize 365 days and 76 years of heartbreak and loss. Our people have experienced so much pain and yet as a global community, we remain resilient. This is more than a fight for our beloved land — it’s a fight for humanity, justice, and dignity. W
View fullsize For the past few weeks we’ve been working on creating a special experience for our first event in New York. Join us on Friday, October 4th from 6:30pm - 9pm in Brooklyn for an in depth look at the path to creative entrepreneurship and
View fullsize When we think about our Lebanon it is one of love, not war. Our Lebanon is of giving, not fear. We are children of a land that has roots stronger than the storms. In the hearts of its people, there is an unquenchable flame. How can a spirit born of l
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View fullsize Thank you to everyone who attended our Multipassionate Experience with @dellara and @zein_amro We hope the reds, yellows, greens, and blues enjoyed meeting each other and learning about your shared values and personality types ❤️💛💚🩵 Big love to
View fullsize What happens when you step beyond fear? Find out this Saturday during our Multipassionate Experience in LA with @zein_amro and @dellara Link in bio to get your tickets 🤍✨
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View fullsize We’re excited to introduce a new experience on the convergence of diverse disciplines. Join us on Saturday, August 24th in LA at @popuphome from 4pm - 7pm for a richly woven experience exploring the dimensions of creativity, science, poetry, an
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View fullsize The Eastern Sunrises collection is available in three colors: ARD (Green), HAJAR (Black), and RAML (Creme) This collaboration symbolizes the beauty of our homelands, our culture, our language, our names, our food, and everything that exists inside u
View fullsize Join us on Sunday, June 30th in Santa Monica for a rooftop gathering to showcase the relaunch of our collaboration: Eastern Sunrises (شروق الشرق). ​As the source of light ourselves, we’ll be coming together to share a rooftop picnic style afte
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