our mission

Between East is an entertainment company and community that celebrates Middle Eastern & North African art, creativity, music, and culture to reveal a new global identity.

 
 
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OUR COLLECTIVE

For decades, Hollywood and the media have created extreme and often dangerous stereotypes about people from the MENA region and Arab world. Therefore, we choose to highlight stories and work with creators or brands who are actively breaking these stereotypes by diversifying the range and perception of Middle Eastern and North African people. Our goal is to be a bridge between cultures by honoring the complexities, betweenness, and humanity of people from the MENA regions or diaspora.

 

OUR FOCUS

Community Building

We create cultural experiences that connect and inspire the creative MENA community. We also celebrate our global community via our curated newsletters and social media platforms. Sign up for our newsletter or follow us on IG or TikTok.

 

Storytelling

We’re storytellers by trade and we know that some of the most impactful stories are those in TV, film, and digital media. We work to help shape those narratives. As executive producers, our projects enable opportunities for MENA writers, creators, artists, and actors to create stories that diversify our culture in entertainment and the media.

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View fullsize We have a NEW LOCATION for our event this Saturday. Please make sure you go to the address in Hollywood listed in the link in bio. We also added a new speaker! A long time friend of Between East: Shak Siddiq. Our curated lineup of speakers as wel
View fullsize @elyanna brought out @saintlevant and other artists during her incredible show in LA last night. Her performance was nothing short of greatness. Elyanna performed songs from her new album WOLEDTO (including our personal favorite Sad in Pali on second
View fullsize @saintlevant closed out Coachella with an incredible performance weekend 2. The love and energy from the crowd was felt deeply 🤍 As Marwan said, we are proud to be Palestinian and to be Arabs. He quoted Mahmoud Darwish “Sajil Ana Arabi (Write
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View fullsize We had the honor of witnessing @saintlevant bring Falastin and Gaza to Coachella this past weekend. From tireless rehearsals to the seeing the crowd chanting “Free Palestine” before the show started to the final performance that infused m
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View fullsize Much love to the artists and DJs who made our two day event so special ♥️🍉
View fullsize We were lucky to have speakers, artists, and small businesses join us from around the world to participate in our event. From Palestine to Montreal to Paris, our community gathered to speak, perform and showcase their work ♥️ We also heard ma
View fullsize Moments captured from our event showcasing the beauty and pride of our culture through performances, engaging discussions, meaningful connections, and a diversity of small businesses ❤️ 📷: @adamkudeimati Venue: @9thirtyla
View fullsize We’re still sitting in deep gratitude from our event last weekend. Thank you to all the incredible speakers, artists, and businesses who participated. We hope this event inspired, connected, and supported our community in all the ways we hoped
View fullsize Our final panel, The Rise of Arabic Language Music and Identity, will explore the unique role of music in shaping culture, the challenges and opportunities for Arab artists globally, and the impact music is making on our community. We’ll hear f